Remarketing campaign management
98% of first time website visitors don't fill out a form, make a phone call, or purchase an item that you sell. That's why a well planned remarketing campaign isn't just a nice idea. It's absolutely mind-blowing to increase your profitability.
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This is how it works
Remarketing campaign success depends on targeting the correct set of audience effectively. Starting from determining the highest value segments of users who have been to your site, which people are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page. Then we go about designing the ads, bidding on our audiences and optimizing your campaigns over time.
Our Approach
Approach to remarketing campaign management
Maximizing Conversions and ROI: A Strategic Approach to Remarketing Campaign Management with AdversionX.
The entire concept of remarketing is based on showing ads to previous website visitors as they continue to browse the internet. But not all website visitors represent the same sort of value to your business.
While some visitors may abandon your landing page without taking any further action, there are others who may be at the latter stages of the buying funnel. By retargeting these visitors and encouraging them to return to your site soon after their last visit, they are more likely to convert and finalize their purchase.
My first step is to begin analyzing all your previous traffic and their behavioral patterns in order to identify the segments that we want to target more aggressively.
Audience segmentation is at the core of effective remarketing campaigns. I’ll be using Google Analytics and Google AdWords to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more.
With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely ready to buy what you offer. And of course, audience segmentation is something we test and optimize over time.
Remarketing does not start and end only with showing banner and video ads on the display network. We can leverage the power of remarketing lists in search ads (RLSA) to effectively target prior website visitors as they conduct subsequent searches on Google.
By launching a search remarketing campaign, we can gain access to valuable and informative data, such as the duration of your sales cycle. Moreover, this type of campaign enables us to bid on new search keywords, thereby targeting searchers who may be nearer to the end of the buying funnel.
Without creative, beautifully designed ads, remarketing campaigns won’t go very far. Our skilled team of graphic designers works in-house to develop original ad creatives in a variety of popular sizes.
In addition to this, for e-commerce businesses, we specialize in dynamic remarketing ads that showcase users the specific products they were previously viewing or may have in their shopping carts, boosting the likelihood of conversion.
In addition to image ads, we collaborate with your team to produce engaging video and interactive ads that can further enhance the customer experience.
Once audience segmentation and creative design are finalized, we proceed with building your campaign structure in Google AdWords or another third-party remarketing platform, such as AdRoll or Criteo.
Properly organizing your campaigns and ad groups is crucial to effectively analyzing data and conducting ROI-centric optimizations.
Bidding strategies are also of paramount importance to us. We meticulously ensure that we are bidding the ideal amount per click or per conversion for each specific audience segment, as well as timing our bids to coincide with when those visitors are in the optimal place at the ideal time.
Remarketing campaigns stats
Most of the clients experience success after launching the retargeting campaign if planned and optimized correctly. It’s a great way to show the ads to previous visitors. It produces a good click through rate, lots of impressions and achieves a great conversion rate. In many cases, remarketing is used as a single campaign but for ultimate results it should be used with a main search, display or shopping campaign.
Impressions
Increase In Sales
Conversion Rate
What's included in a remarketing campaign?
Whether it’s an e-commerce or services-based site, before setting up a retargeting campaign I ensure conversion tracking is working correctly.
All the advertising goals such as – sales tracking, form submission or call tracking will be set up properly. I along with the help of my developer will install codes on the website properly to make sure everything is working perfectly.
As per clients requirements, reports will be sent as required which will highlight all the important metrics regarding campaign performance, conversion & more.
A regular meeting will be held to review performance and to discuss strategies and ideas for improving campaigns performance.
We can communicate in both formal & informal ways and I always schedule these calls to make sure we can make it as effective as possible.
Any amateur PPC analyst is aware of technical knowledge. But as a marketing graduate decorated with PPC experience, I understand consumer psychology, behavior, data analysis, and statistics.
I also place a tremendous amount of value on attribution modeling and its importance in measuring campaign performance. The buyer journey is a complicated process, and i’ll be fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers.
***Industry practices for retargeting***
Do you know apart from Google retargeting, Facebook and Instagram ads targeting also plays a big for retargeting? If your site has pixel installed, whenever you customers browsing social media, the ads will show to them. Even if they visit your competitor's site, your ads will also appear to them.
Average facebook ads conversion rate is 9.16%. So don’t miss your chances.
Checkout our Facebook ads service:
Facebook ads
Our clients
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View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.
View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.
View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you.
Let’s Talk!
Get in touch with us using the enquiry form or contact details below.
Reach us through
- 445/1 north Kazipara, Mirpur, Dhaka 1216
- +8801886858943
- info@adversionx.com
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