Ubrakes Mobile Auto Repair
60%
Increase in Average Order Size
70%
Increase in Return on Ad Spend
55%
Increase in Revenue
50%
Increase in Net PPC Revenue
Overview
Ubrakes is a locally owned mobile auto repair service proud to serve the greater Houston area and surrounding communities with the help of certified and highly skilled technicians. Founded by Eduardo vilchis.
They worked with other agencies before but none of them were able to make a profitable campaign. So they reached me and I started with auditing the previous campaigns. I found multiple issues in the campaign which are as following:
- Lack of understanding how buyers search for the service
- Poor keywords research, audience targeting & bid adjustment
- Improper optimization of ads & negative keywords
- Call tracking was not working correctly
Goal
After auditing existing campaigns, we list a set of recommendation and set goals which are as follows:
- Increase the number of phone calls to 30 or more per month
- Bringing down cost/ conversions
- Call tracking with recording
Approach:
We started with the following actions:
- I highlight their value propositions like service at convenience, social proof of quality work, pricing, warranty period and others to create unique ad content to increase potential customers’ calls.
- We understand the search behaviors of potential customers and make a list of top keywords which indicate great urges to make phone calls and also can maintain a reasonable CPC.
- Calls and forms submissions tracking has been corrected so it can track the number of calls which will help for proper monitoring & optimization.
- Regular optimization & adjustments has been done to increase the leads, decreasing the avg CPC and get calls in between $10-$14 USD.
Results
The results are very fascinating. The average CPC came down to £0.03, total 61,242 clicks and the interaction rate was 2.86%. The campaign generated total
Form submission – 699
Mail submissions – 1,558
WhatsApp contact – 297
ABOUT THE CLIENT
Ubrakes is a locally owned mobile auto repair service proud to serve the greater Houston area and surrounding communities with the help of certified and highly skilled technicians. Founded by Eduardo vilchis.
HEADQUARTERS
2201 East Gala Street,
Meridian, ID 83642,
SERVICES RENDERED
- Buyer Persona Analysis
- Google Search Ads
- Google Shopping Ads
- Programmatic Display Ads
- Dynamic Remarketing Ads
- User Testing
- Conversion Rate Optimization