Case:
Ubrakes Mobile Auto Repair
Ubrakes is a locally owned mobile auto repair service proud to serve the greater Houston area and surrounding communities with the help of certified and highly skilled technicians. Founded by Eduardo vilchis.
Result
- Generated 247 calls in 8 months
- Cost per call $14.09
- Conversion rate 28.25%
Challenge
They worked with other agencies before but none of them were able to make a profitable campaign. So they reached me and I started with auditing the previous campaigns. I found multiple issues like-
- Lack of understanding how buyers search for the service
- Poor keywords research, audience targeting & bid adjustment
- Improper optimization of ads & negative keywords
- Call tracking was not working correctly
Approach
After a diagnosis, a plan of action was put in place:
- Search ad campaign setup
- Ads are designed for receiving phone calls
- Audience targeting and advance bid adjustment
- Call tracking from ads and website with recording
Result
- Generated 247 calls in 8 months
- Cost per call $14.09
- Conversion rate 28.25%
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