Gym Fit Dubai
60%
Increase in Average Order Size
70%
Increase in Return on Ad Spend
55%
Increase in Revenue
50%
Increase in Net PPC Revenue
Overview
Gym fit Dubai is a wholesale gym equipment selling & rental company which sells & rents all types of gym equipment ranging form treadmills, bikes, ellipticals, strength equipment & more. It is founded by Tim Garret who is 21 years of experience fit guru.
Tim told us they already have a decent size business but they want to scale it more. Previously they tried with search ads and now they want to take it to the next step. They already have conversion & audience tracking setup currently which will be helpful for us.
Goal
After auditing existing campaigns, we list a set of recommendation and set goals which are as follows:
- Increase the number of inquiries.
- Driving more traffic at cheaper rate
- Increase the overall sales volume
- More online visibility
- Retargeting cart & checkout abandoners.
Approach:
I started with auditing the existing campaign and came up with the best way to increase the leads and sales. We also take a deep look at the buying process funnel. The buying process is a 3 step funnel.
Product View > Contact / Make Inquiries > Purchase
I started with the following approach:
- We set up an audience list for all users, product viewers, cart and check out abandoners which will be used for precise targeting.
- Call tracking, whatsapp & mail submission tracking has been set so it will record when anyone will try to send a message.
- Product feed was set up so the ads will show the specific products that customers have interacted with.
- Dynamic display retargeting campaign setup
Results
The results are very fascinating. The average CPC came down to £0.03, total 61,242 clicks and the interaction rate was 2.86%. The campaign generated total
Form submission – 699
Mail submissions – 1,558
WhatsApp contact – 297
ABOUT THE CLIENT
Gym fit Dubai is a wholesale gym equipment selling & rental company which sells & rents all types of gym equipment ranging form treadmills, bikes, ellipticals, strength equipment & more. It is founded by Tim Garret who is 21 years of experience fit guru.
HEADQUARTERS
2201 East Gala Street,
Meridian, ID 83642,
SERVICES RENDERED
- Buyer Persona Analysis
- Google Search Ads
- Google Shopping Ads
- Programmatic Display Ads
- Dynamic Remarketing Ads
- User Testing
- Conversion Rate Optimization