Afinity Footwear
Affinity Footwear is a footwear shop that sells branded products like Nike & Adidas. They previously run Google Ads but the results were not great. Currently, most of the sales are coming from Facebook Ads but they also want to drive results from Google ads as most of their competitors are using Google ads to generate sales.
Result
The average CPC came down to £0.03, a total of 61,242 clicks, and the interaction rate was 2.86%. The campaign generated a total –
- Generated Rs. 25M+ in sales in less than 4 months.
- ROAS is 12x
- Total order 1080
- Reach 159K+
Challenge
Mark told us they already have a decent size business but they want to scale it more. Previously they tried with search ads and now they want to take it to the next step. We had to face the following to reach his goal
- Increase website sales
- Increase conversion rate
- Maintain 5X or more ROAS
Approach
I started with auditing the existing campaign and came up with the best way to increase the leads and sales. We also take a deep look at the buying process funnel. The buying process is a 3 step funnel.
Product View > Contact / Make Inquiries > Purchase
I started with the following approach:
- Generated Rs. 25M+ in sales in less than 4 months.
- ROAS is 12x
- Total order 1080
- Reach 159K+
Result
The average CPC came down to £0.03, a total of 61,242 clicks, and the interaction rate was 2.86%. The campaign generated a total –
- Generated Rs. 25M+ in sales in less than 4 months.
- ROAS is 12x
- Total order 1080
- Reach 159K+
Let’s Talk!
Get in touch with us using the enquiry form or contact details below.
Reach us through
- 445/1 north Kazipara, Mirpur, Dhaka 1216
- +8801886858943
- info@adversionx.com
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