Google shopping campaign management
Both major international e-commerce retailers and small local boutiques benefit from our tried-and-true strategic approach. The ROI-centric campaign will ensure to boost up sales by maintaining a profit margin.
Unlock the power of Google with a trusted partner agency
We are the most trustful google partner for serve you the best service.
Services
From product analysis to make revenue. We take care all of it
Shopping Ads Setup
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Merchant Center Setup
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Feed Setup
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Feed Analysis & Optimization
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Google Analytics Setup
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Conversion Tracking with Dynamic Value
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Audience Setup
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Retargeting
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This is how it works
Google shopping is perfect for the e-commerce industry. Whenever people are searching for a product on google, there is a good chance to showcase the product in front of them and its click rate is high compared to search ads as it demonstrates product image, price, shipping and other useful information.
We focus on increasing campaign profitability by product segmentation, intelligent bidding and data analysis.
Our Approach
This is what we do
Maximize Your ROI with our Google Shopping Ads Strategy. Drive Sales and Boost Revenue.
Understanding the business is important before running the ads. We research the industry, competitors’ products and their unique selling point. We also take a note of what is the break even point, profitable product segment, best selling products and which segment is important to you. Then knowing the buyer purchase behavior is important as it will help to understand the campaign structure and choosing the right google channel to promote the ads.
Shopping feed is the most vital part of the shopping campaign which is being set on the merchant center before running the ads. Properly formatted and optimized feed is necessary to bring the best performance. All products are being analyzed & being optimized manually and connect your feed into third-party partners who specialize exclusively in optimizing product data feeds of any quantity and complexity.
Continuous optimization is at the heart of stealing great performance over and over again. Optimization included product feed optimization, search query sorting, product segmentation, performance analysis, restructuring campaign, using priority settings to customize query-level bids and collaborating with you to find new ideas to increase the lifetime value of your customers
Every optimization would be nothing more than a best guess if conversion tracking wasn’t set up correctly. E-commerce conversion tracking can become difficult when checkout systems are complicated. We have extensive experience working with ecommerce stores with longer sales cycles as well as custom sites and popular checkout integrations. We won’t launch a single advertising campaign until we are certain that we are accurately tracking revenue for every product you sell. There is a way to track revenue back to each ad click.
Google shopping uses product feed data to identify the product & for which query to trigger the ads. So it’s super important to set it up & segment it properly. It allows us to bid aggressively on products that make most of the profit & make lots of sales and bid more conservatively on lower value items less likely to convert at a higher lifetime customer value.
The core of your Google Shopping campaigns is intelligent bidding. Our team has the knowledge and tactics to test and test again, always seeking for better ways to create more high quality traffic for less money. Our testing methods range from automated return on ad spend bidding algorithms to product specific bidding.
Continuous optimization is at the heart of stealing great performance over and over again. Optimization included product feed optimization, search query sorting, product segmentation, performance analysis, restructuring campaign, using priority settings to customize query-level bids and collaborating with you to find new ideas to increase the lifetime value of your customers.
Shopping campaign statistics
SKU Managed
Avg. ROI
Sales Generated
Industry Served
Included in our shopping ads service
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Conversion tracking is the core of measuring the performance of a campaign. Before running the ads, I ensure conversion tracking i.e. sales, add to cart, begin checkout is working properly. This requires installing the codes on the website or sometimes connecting app to the site. Me and my developer ensures everything is placed properly
If conversion tracking is already set up, I run a few tests to make sure it is working correctly. I don’t launch a campaign before being certain that the data we’re collecting reports conversions properly.
You own your data. All of it.
A regular report will be delivered to your email on a schedule that works for you. It will highlight all the key performance indicators (KPIs) important to your both short term and long term online advertising goals.
Audience segmentation is a crucial factor for remarketing and also understanding audience behavior on the site. I categorize them in all visitors, product viewers, cart abandoner, checkout abandoner etc. It helps to understand the buyer’s journey and also in remarketing campaign setup.
Remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors when they’re browsing other websites like blogs, news sites and others.
Many of our clients see extraordinary returns on their remarketing campaigns, bringing qualified traffic back to their site to complete the conversion goal they want their visitors to take.
Our team will install and configure all applicable remarketing tags, as well as use the audience data to create remarketing audience lists.
Receiving feedback from you is crucial to the overall success and sustainability of your ad campaigns.
We believe in maintaining regular communication between our team and yours, allowing us to frequently review performance metrics and discuss our respective strategies and concepts for refining your campaigns.
While we are always available for discussion, we prefer to schedule these meetings to ensure that our teams collaborate regularly and that valuable time isn’t missed between our communications.
***Industry practice for optimal results***
Most customers leave the website after viewing the product or after doing add to cart or beginning checkout. Also many want to compare different company's product and make purchase decision a few days later. Meanwhile, we do dynamic retargeting which will remind the user about the exact product they interacted in your site.
This means the ads will be retargeting when they are visiting your competitor's site, reading blogs, browsing youtube or even social media platforms. Facebook also has the targeting method to show the same product categories which a person just browses on Google.
Dynamic retargeting can increase sales up to 40% and increase the conversion rate of cart abandoners up to 26%.
Check out our Facebook and Retargeting campaign services:
Retargeting, Facebook Ads
Our clients
People say the nicest things
What a great experience! I first thought the fee was a little pricey, but it was worth every penny in the long run. I received an incredible ROI, and the seller was very patient with me throughout the process, I would definitely recommend it!
Professional and great to continue working with. Highly responsive professional, quick revisions, and easy to work with; highly recommended. Great experience with Touhid, he is responsive and explains things clearly, which got me one conversion on the first day!
Touhid knows what to do. He is highly experienced in taking care of Google ads. With one ad strategy, he got me around 50 sales within 3 days of starting the ads. Touhid is a professional and will be working very closely with me. I recommend him 100%, with no limits. Thanks buddy! You are a great person.
Let’s Talk!
Get in touch with us using the enquiry form or contact details below.
Reach us through
- 445/1 north Kazipara, Mirpur, Dhaka 1216
- +8801886858943
- info@adversionx.com
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